Ifantis expanding to Czech republic.

Ifantis expanding to Czech republic. TABLE OF CONTENTSA. EXECUTIVE SUMMARY......................................................p. 5B. COMPANY'S PROFILE.........................................................p. 6-171.History.........................................................p. 6-72.Company's mission goals............................p. 73.Product Assortment.......................................p. 84.Quality Policy Control..................................p. 8-135.Human Resources........................................p. 136.Management Philosophy ...............................p. 147.Export Policy................................................p.14-158.Investments..................................................p. 159.Resources...................................................p. 1510. The group of companies.................................p. 16-17C. THE PRODUCT.............................................................................p. 18-211.Brief Information.............................................p. 182.Relative Advantage.........................................p. 183.Quality Packaging........................................p. 194.Branding........................................................p. 195.PLC.............................................................p. 206.Compatibility/Complexity/ Trialability...................p. 207.Problems Resistance to product acceptance's...p. 21D. MARKET ENVIRONMENT..............................................................p. 22-671.History of the Czech Republic...........................p. 222.Geographical Characteristics:............................p. 23a.Location, Land Resourcesb.Topographyc.Climated.Infrastructure3.Demographic Characteristics:..........................p. 26Education4.Cultural Characteristics..................................p. 295.Political Environment.....................................p. 40a.Major political issues affecting the business climateb.Relations between the national and local governmentsc.Political v iolenced.Synopsis of political system, schedule for elections, major political partiesMap with districts.6.Legal Environment.........................................p. 427.Economic Financial Environment...................p. 548.Additional Information.....................................p. 64E. MARKET AUDIT COMPETITIVE MARKET ANALYSIS ..............p. 68-811.Market Audit.................................................p. 69-712.Consumer Behavior........................................p. 72- 763.Competition...................................................p. 77- 814.S.W.O.T........................................................p. 82F. MARKETING PLAN............................................... ....... ................ p. 82-891.Market Objectives...........................................p. 832.Market Segmentation Product positioning.........p. 833.Marketing Mix................................................p. 834.Budget......................................................... p. 86-885.Recommendation...........................................p. 89-90G. APPENDICES.............................................................................. p. 911.Appendix A2.Appendix B3.Appendix C4.Appendix D5.Appendix E6.Appendix F7.Appendix G8.Appendix HACKNOWLEDGEMENTSWe would like to thank the following persons, who offered us their valuable knowledge and experience, as well as critical information, without which the successful completion of this project would not be possible.From IFANTIS Company:Mr. Nikolaou Panagiotis, General Manager - Commercial Sector...